- This event has passed.
Moving the Needle on Commute Mode through TDM
June 28, 2017 @ 3:00 pm - 4:30 pm EDT
FreeOffering sustainable transportation options to students and staff is the easy part. What more can you do to foster improvements in sustainable commute mode share? Transportation demand management (TDM) professionals from Stanford University, Cornell University, and University of South Florida will discuss current topics to improve the performance of more sustainable transportation modes to meet the commute needs of students and employees. Topics discussed include how university administrative staff and faculty can partner, through research to better understand what motivates us to change our travel behavior. The results are applied to improve and modify the current slate of TDM programs and services. Engaging your campus community also rests upon understanding how they communicate and developing a strategy to reach your audience using social media. The keys include knowing the direction of social media, adapting it to your purposes strategically, and five things you should do even if you choose not to have a social media presence. Forward positive momentum for sustainable transportation also depends upon wider commitments to the community as illustrated by engagement with local government and an award winning campus master plan.
For members: Access webinar recording and presentation materials
Presenters
Sara Hendricks, Senior Research Associate, University of South Florida Sara J. Hendricks, AICP, began her transportation career in the private sector, conducting traffic impact studies for new land development, parking studies, and site feasibility studies in the Philadelphia metropolitan area. She earned a Master of Regional Planning from the University of North Carolina at Chapel Hill. Since then, she has focused her research upon transportation demand management at the Center for Urban Transportation Research, University of South Florida, Tampa. Sara provides technical support as Director of the New North Transportation Alliance, a transportation management organization that encompasses USF and the surrounding large employers. She was a charter member of the Sustainability Initiatives Steering Committee at the University of South Florida, and provides technical support to USF Parking and Transportation Services. |
|
|
Gary Cremeens, Project Associate II, Transportation Services, Cornell University Gary Cremeens wants to live in a world where people understand that transportation should be included in Maslow’s Hierarchy of Needs. |
Brian Shaw, Director of Parking and Transportation Services, Stanford University Brian Shaw is the Executive Director, Department of Parking and Transportation Services at Stanford University. He is a specialist in the area of Sustainable Transportation, having created new programs at Stanford, the University of Pennsylvania, the University of Chicago and Emory that fostered carpooling, biking, walking and riding public transit to campus. Under his leadership, Stanford has been able to keep its peak hour trips under a cap established in 2000, while the campus has continued to grow and thrive. |