Led by trainers from the Center for Behavior & the Environment, we’ll explore the steps of behavior-centered design, including framing an environmental challenge, gaining empathy with your target audience, connecting research data to behavioral insights, ideation and prototyping, and measuring the success of your behavioral intervention.

You will gain a basic understanding of the levers of behavior change with which we design environmental solutions, such as emotional appeals, social influences, and choice architecture. We then begin to apply the tools of behavior-centered design to a specific case study as a team.

This is a highly interactive workshop geared toward building expertise in behavioral science concepts and principles and spending time practicing and applying the insights to a real-world challenge. You will leave with an understanding of the behavior-centered design approach and ideas for applying it to your own work.