Launched in 2020 by the IE University Sustainability Office, the 10-Year Challenge is a transformative, campus-wide initiative that tackles a different sustainability theme each year. By involving every department and school in co-creating action plans and embedding sustainability into daily practices, the initiative has generated real progress in performance, culture, and awareness—all while aligning with the UN Sustainable Development Goals.

In this session, we’ll share:

• Practical, real-world strategies that drive engagement across faculty, staff, and students
• The importance of active stakeholder involvement and co-creation
• How a simple, data-driven methodology supports alignment and long-term success
• Lessons learned about embedding sustainability as a shared institutional value

By sharing IE University’s varied and effective strategies, the session will demonstrate how tailored approaches can create a culture where sustainability feels like a natural and shared part of university life. Through interactive discussion and reflection, attendees will connect their own experiences to new strategies and take away insights that are adaptable, inclusive, and action-oriented—showing that successful engagement can take many forms depending on institutional context and community dynamics.

Whether you’re just getting started or looking to scale your efforts, this webinar will offer adaptable, inclusive approaches that show how meaningful change can happen when sustainability is everyone’s business.

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Presenters

Nicole Rosow, Director of Sustainability, IE University Nicole Rosow (M.S.Ed., University of Pennsylvania) is the Director of Sustainability at IE University, leading efforts to integrate sustainability across campus. In this transversal role, she collaborates with students, faculty, and staff to foster awareness and drive meaningful change in mindsets and behaviors, embedding sustainability in operations and student-led initiatives, aligning IE University’s strategy with global best practices. Previously, she was a USAID contractor on large-scale educational reform projects in developing countries and later served as the founding director of a family resource center in a disadvantaged neighborhood in the greater New York City area, addressing social, environmental, and societal challenges.

Hugo Orbe, Junior Manager Sustainability Office, IE University ​Hugo Orbe Olortegui serves as the Junior Manager at the Sustainability Office of IE University, where he contributes to advancing the institution’s sustainability initiatives. He is part of a leadership team that includes Nicole Rosow, Director of Sustainability, and Isabela Alcazar, Chief Purpose & Sustainability Officer. ​ Hugo holds a master’s degree in International Development from IE University, equipping him with the knowledge and skills to address global sustainability challenges.

The 10-Year Challenge is the recipient of a 2025 AASHE Campus Sustainability Achievement Award. This webinar is part of a June showcase highlighting all winners in this category.