Sports have an unprecedented ability to bring people together in a common purpose. Harnessing fan loyalty and purpose to influence sustainable practices at home, work, and play is a unique and earth-sized opportunity for sports-sustainability professionals. In June 2018 the Green Sports Alliance released a new resource that addresses this topic: The Fan Engagement for Sustainable Behavior Change Playbook. This playbook informs sports marketers, sustainability practitioners, and partners how to ideate, design, and measure fan engagement programs that utilize operational sustainability systems to maximize outcomes among fans and stakeholders including corporate partners.

During this webinar we will walk through the Fan Engagement for Sustainability methodology and learn how to use the tools provided in the Fan Engagement Playbook. A case study will be used to demonstrate each step in designing a behavior change campaign. Attendees will sign off feeling comfortable with behavior change methods and empowered to design their own values-based fan engagement for sustainability campaign that delivers results for the sports property, fans, a corporate partner, and the environment.